DM Studio (formerly DesignMe) is a design agency specialising in performance-driven design for startups and enterprise clients, with a focus on Seed - Series A startups. Led by CEO and Creative Director Adrian Kuleszo, the studio has educated 700,000+ creatives through its methodologies. Adrian has published 4 books on product design and UX systems, selling 80,000+ copies to designers at Fortune 500 companies including Intel, Toptal, Nestle, and Porsche.

The engagement

Working with DM Studio's founder Adrian and Luke, Head Of Operations, Leo tackled a critical growth plateau. The agency was stuck at a six-figure revenue ceiling, 100% dependent on Adrian's content for inbound leads, positioned too playfully for enterprise clients, and lacked any systematic sales process, proposals were emailed without presentation calls.

Leo led a three-month strategic transformation across positioning, process, and go-to-market strategy. He helped to reposition the brand from "DesignMe" to "Tide" for premium enterprise appeal, launching a dual-market approach with an enterprise-focused main site and startup sub-page. The messaging shifted from aesthetic-focused to "design for performance," emphasising conversion metrics and business outcomes.

To break the inbound dependency, Leo developed a strategy targeting 50/50 inbound/outbound split, focusing on€200M-€1B corporate clients in financial services. He introduced the "AI Transformation" angle, positioning DM Studio as AI use case consultant to leverage board-level efficiency mandates.

Leo implemented the MEDDPIC sales framework with weekly pipeline reviews and restructured the sales process: discovery → presentation call → live Q&A → follow-up.

Close rates were at up to 50% (versus 20% industry average), the agency scaled beyond its previous ceiling while maintaining 59% margins. DM Studio now operates with systematic lead generation, premium positioning with a clearer path to ambitious growth targets.